Everything from the ‘90s has become retro. It’s a frightening thought for people who listened to “Freedom! ‘90” on their CD players, regretted the cancelation of My-So-Called Life, rented a VHS of Clueless from Blockbuster, danced to the “Macarena,” used public payphones often, and understood that Florida was a blue state. With over two decades since the Y2K scare, it is more than inevitable that these cultural touchstones have now been put out to pasture. Regarding ‘90s fashion trends, everything old is new again. Read on and find out more.
You could easily tell in the ‘80s that something was extremely expensive. It was a very in-your-face sense of luxury. The ‘90s were a reaction to that kind of opulence. Minimalism is a much more subtle version of luxury that requires someone who understands fashion to get it. You can easily take for example Calvin Klein’s minimalist looks that were already present in the collections by the late 1980s. So, this one is not a strictly ‘90s trend.
Luxury Revival Trend From the ‘90s
You begin to see overt labels and overt luxury wane a little bit in the early half of the decade. As you get into about 1995, beginning with Tom Ford for Gucci, he truly starts to make a splash by reviving a sleepy brand. It’s a period that many consider a revolving door for designers that take over at these established luxury houses: Givenchy, Dior, or Chloé. Luxury confirms itself, but it’s not in the way that people saw in the 1980s. Christian Lacroix was still very influential in the ‘90s but some could argue his opulent looks of the ‘80s helped define the decade.
It was something that so quickly made its way into the mainstream and stayed there. It was a season and a blip in high fashion. It was just spring 1993 when people could see a little bit of the element of it before then and a little bit after. It was a look inspired by the hippies. Grunge has this sort of hippie influence.
In one of the seasons, Lacroix was doing 19th-century Belle Époque revivals. In the next season, there is a bit of the 1960s look in his work. Jean-Paul Gaultier showed corsets and flapper dresses. Vivienne Westwood, too, showed 18th-century corsets. It was a very quick change between vintage- or retro-inspired looks that indicates a sort of relentless.
As we move to the end of the 20th century, technology works its way in too. In some instances, this idea of what the Internet might look like was put onto a garment. One thing was interesting for sure – the Internet was only beginning to play a role in consumerism and fashion.